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The first-time economy began with the "first store economy": in 2015, Shanghai took the lead in proposing to seize the first store economy. In July, 2024, the Decision of the Third Plenary Session of the Twentieth Central Committee made a systematic arrangement for "building a unified national market", which specifically mentioned "actively promoting the initial economy".Enhance brand image: enterprises can quickly establish and enhance brand image and enhance market competitiveness through initial activities.However, the starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.

Why should we actively develop the starting economy?Ignite the heat of consumption and promote industrial innovation and upgrading ... As a new economic form, the "first-round economy" has recently become the focus of hot discussion in the market.Chain development: The starting economy not only pays attention to the first activity, but also emphasizes the whole chain development process, including the complete system of research and development, release, display, promotion and sales of new products.

In short, it is the products released for the first time, the new formats, new models, new services and new technologies introduced for the first time, including the first store economy that has attracted much attention in the market in recent years.The starting economy has three characteristics:Study times gave a more detailed explanation on "what is the first economy" in his previous article. The starting economy covers the whole chain development process from the first release of products or services, the first exhibition to the first landing of stores, the first establishment of R&D centers, and then the establishment of corporate headquarters.